Exporting “Naija” Brands: A guide to selling Nigerian fashion and food in international markets.
Let’s be honest. Nigerian culture is no longer knocking on the world’s door. It has kicked the door wide open, walked in, and rearranged the furniture. Burna Boy is filling stadiums in London. Wizkid features are the golden ticket on any global track. Nollywood is sitting comfortably on Netflix home screens from Toronto to Tokyo. …
