Ministry of Information and Strategy, Lagos

The Lagos State Ministry of Information and Strategy is a pivotal government body responsible for managing and disseminating information about the Lagos State Government’s policies, programs, and activities. It serves as the primary communication link between the government and the citizens, ensuring transparency, accountability, and public enlightenment.

Core Mandate and Responsibilities:

The Ministry’s central role is to plan, devise, and implement the state’s policies on Information and Strategy. This broad mandate encompasses several key responsibilities:

1. Publicity and Mass Media Management:
   • Crafting and disseminating official government communications, press releases, and public announcements across various media channels (print, broadcast, online).
   • Managing media relations, including organizing press conferences, facilitating interviews with government officials, and responding to media inquiries.
   • Monitoring media coverage to track public perception and identify emerging issues.
   • Developing and implementing comprehensive public relations strategies for government initiatives.
2. Public Enlightenment and Community Relations:
   • Designing and executing public awareness campaigns on government policies, health initiatives, safety measures, and civic responsibilities.
   • Engaging with communities to gather feedback, address concerns, and foster a participatory governance environment.
   • Promoting government projects and achievements to the general populace.
3. Content Creation and Digital Strategy:
   • Creating diverse content, including speeches, articles, brochures, and digital media for various platforms.
   • Managing the official Lagos State Government website and other digital assets, ensuring timely updates and accurate information.
   • Directing social media teams to engage with audiences and manage the government’s online presence.
   • Leveraging new media trends and technologies to optimize information dissemination.
4. Strategic Communication:
   • Formulating communication strategies that support the government’s overall vision and goals.
   • Providing strategic counsel to other Ministries, Departments, and Agencies (MDAs) on public communication matters.
   • Managing public perception and addressing sensitive issues or crises through effective communication.
5. Archives and Records Management:
   • Though some functions might be specialized by agencies like the Lagos State Records and Archives Bureau (LASRAB), the Ministry generally oversees or collaborates on policies related to archiving government information and maintaining public records.
6. Regulation and Oversight (in specific areas):
   • While not directly a regulatory body for media houses, it plays a role in guiding public communication and promoting responsible media practices in relation to state affairs. It historically has had roles in areas like registration of newspapers/magazines.

Organizational Structure:

The Ministry is typically headed by a Commissioner (currently Gbenga Omotoso) who is a member of the Lagos State Executive Council, supported by a Permanent Secretary and various Directors heading departments such as Public Enlightenment, Public Affairs, ICT/Social Media, Administration, and Strategy.

Impact:

The Lagos State Ministry of Information and Strategy plays a critical role in shaping public discourse, promoting good governance, and ensuring that citizens are well-informed about the government’s efforts to enhance their welfare and develop the state. Through its various functions, it serves as the voice of the Lagos State Government, striving for transparency and effective communication with its diverse populace.