Advertising Policy

Effective Date: August 3, 2025

1. Introduction

This Advertising Policy outlines the standards and guidelines for all advertisements displayed on Nigeriawide.com, its associated web pages, mobile applications, newsletters, and any other digital properties operated by Nigeriawide.com. Our aim is to foster a trusted and valuable environment for our users while providing effective opportunities for advertisers. By placing an advertisement with Nigeriawide.com, all advertisers agree to adhere to this policy. Nigeriawide.com reserves the sole right to accept, reject, or remove any advertisement at any time, for any reason, or no reason, in its absolute discretion.

2. General Principles

• Integrity and Trust: All advertisements must maintain the highest standards of integrity and respect for our users. They must not be deceptive, misleading, exploit vulnerabilities, or cause distress.
• Relevance: We strive for advertisements to be relevant and valuable to our diverse Nigerian audience, aligning with the platform’s focus on people, places, activities, and latest developments across Nigeria.
• Legality: All advertisements must strictly comply with all applicable Nigerian federal, state, and local laws and regulations, as well as any relevant international laws.
• User Experience: Advertisements should not disrupt the user’s experience or interfere with the functionality of Nigeriawide.com. They must be clearly distinguishable from editorial content.

3. Prohibited Content

Advertisements must NOT contain, promote, or link to content that:

• Is Illegal or Unlawful: This includes, but is not limited to, illegal drugs, illegal weapons, counterfeit goods, or services that violate any laws.
• Is Discriminatory: Promotes discrimination, hatred, or violence based on race, ethnicity, national origin, religion, gender, sexual orientation, disability, age, or any other protected characteristic.
• Is Offensive or Harmful: Contains hate speech, promotes violence, incites hatred, or is otherwise objectionable, defamatory, threatening, or harassing.
• Is Misleading or Deceptive: Makes false claims, exaggerates results, contains unsubstantiated claims (especially related to health, financial products, or quick fixes), or uses deceptive tactics like “clickbait.”
• Is Exploitative or Abusive: Promotes self-harm, human exploitation, or depicts or encourages abuse of any kind.
• Is Adult or Obscene: Contains pornography, sexually explicit material, or promotes adult services.
• Promotes Restricted Products/Services:
  • Weapons & Ammunition: Including firearms, knives, explosives, and related components.
  • Gambling/Betting: Unless explicitly pre-approved by Nigeriawide.com and demonstrated to comply with all relevant Nigerian licensing and responsible gaming regulations. (Specific conditions apply if allowed).
  • Pyramid Schemes/Deceptive Multi-Level Marketing (MLM): Any scheme that promises high returns for recruitment rather than genuine product sales.
• Infringes on Intellectual Property: Violates copyrights, trademarks, patents, trade secrets, or other proprietary rights of any third party.
• Violates Privacy: Collects personal information without explicit consent or violates data privacy laws (e.g., Nigeria Data Protection Regulation – NDPR).
• Is Irrelevant or Detrimental to Nigeriawide.com: Attacks or disparages Nigeriawide.com, its content, or its users.
• Contains Malware or Viruses: Links to or contains any malicious code, spyware, or harmful software.

4. Content Requirements & Guidelines

• Accuracy and Substantiation: All claims, promises, and offers made in an advertisement must be factual, accurate, and verifiable. Advertisers must be able to provide substantiation upon request.
• Clarity and Distinction: Advertisements must be clearly distinguishable from editorial or user-generated content. Sponsored content or native advertising must be prominently labeled as “Sponsored Content,” “Advertisement,” or similar.
• Professionalism: All ad creative (images, videos, text) should be of high quality, professionally presented, and free of grammatical errors or typos.
• Landing Pages: All links in advertisements must lead to functional, safe, and relevant landing pages that are directly related to the ad content. Landing pages must not contain prohibited content or lead to phishing sites.
• Privacy Compliance: Advertisers collecting user data through their ads must clearly state their privacy policy and comply with all applicable data protection laws.
• Children’s Protection: Ads targeted at or appealing to children must adhere to stricter guidelines regarding content, product types, and data collection.

5. Advertising Rates & Packages

Nigeriawide.com offers a range of advertising opportunities to suit diverse needs and budgets. The rates provided below are indicative and represent typical pricing for a standard campaign duration (e.g., monthly). Actual rates may vary based on ad placement, duration, seasonality, targeting, and custom requirements. For the most current and tailored pricing, please contact our advertising team directly.

Featured Business Listings

• Premium Listing (State/LGA Specific): ₦15,000 per month
• National Spotlight Listing: ₦50,000 per month
  • Benefits: Higher visibility, direct contact, dedicated profile with images/description, customer reviews.

Banner Advertisement

Capture attention with impactful visual ads placed strategically across our website.

• Homepage Top Banner (728x90px): ₦350,000 per month
• Category Page Side Banner (300x250px): ₦200,000 per month
• Blog Article Banner (300x600px): ₦250,000 per month
  • Formats Accepted: JPG, PNG, GIF (max 4 frames).
  • Note: Rates vary by impressions. Discounts for quarterly/annual commitments.

Sponsored Blog Content

Leverage our blog’s reach to tell your brand’s story through engaging, informative articles.

• Standard Sponsored Post (700-1000 words): ₦500,000 per post
• Premium Sponsored Post (1000+ words with custom graphics/interviews): ₦800,000 per post
  • Benefits: Boosts credibility, thought leadership, and SEO.

Event Promotion

Get your events seen by thousands across Nigeria.

• Standard Event Listing: ₦10,000 per event
• Featured Event Promotion: ₦75,000 per event
  • Benefits: Increased attendance, wider audience reach.

Custom Integration Solutions

• Tailored ad solutions for unique marketing goals. (Custom Quote)

Please Note:

• Rates are subject to change without notice.
• Discounts may be available for longer commitments or bulk purchases.
• Specific placement and targeting options may affect the final cost.

6. Ad Review and Approval Process

All ads are subject to our review and approval before publishing:

• Review typically takes 2-3 business days.
• We may request modifications or additional information.
• Approval does not imply endorsement by Nigeriawide.com.
• We reserve the right to remove any ad, even if previously approved, for policy violations or negative impact on users/platform.

7. Advertiser Responsibilities

Advertisers are solely responsible for:

• Complying with this policy and all applicable laws.
• Obtaining all necessary rights/licenses for ad content.
• The accuracy and legality of their ad content and advertised products/services.
• Monitoring their landing pages to ensure they remain functional, safe, and relevant.

8. Disclaimers & Rights Reserved

• Nigeriawide.com disclaims liability for third-party ad content.
• We are not responsible for products/services advertised by third parties. Users engage with advertisers at their own risk.
• This policy may be updated periodically without prior notice. Advertisers must review the latest version.

9. Contact Information

For ad inquiries, current rates, custom packages, or to report policy violations, contact us:

• Email: [email protected]
• Phone: +234 806 501 1968
• Address: Lagos, Nigeria